Li-Ning and Haspa Marathon Hamburg have entered a collaboration agreement
Haspa Marathon Hamburg is one of Germany’s largest road running competitions. Over 15 000 runners participate each year to the competition.
“We are very pleased with our collaboration. Li-Ning is a new and high quality sports brand, which fits perfectly to the event” said Frank Thaleiser, CEO / Haspa Marathon Hamburg in the press conference.
Li Ning signs up with NBA All-Star Dwyane Wade
Li Ning and NBA All_Star Dwyane Tyrone Wade have entered into a partnership agreement. The unique partnership will seek to connect Wade’s renowned methods of style, training, and personal growth with LI-NING’s values of dream, inspiration and enterprise.
“I am so proud to welcome Dwyane Wade to the LI-NING family,” said Li Ning, Founder of LI-NING Company. “Dwyane is a superstar for his athletic achievements, and also for the way he carries himself on and off the NBA court”
Wade has been looking forward to this cooperation with the Group. He said, “I am very bullish about the prospect of this cooperation with Li Ning Company, given huge following of the LI-NING brand, and the substantial influence basketball as a sport has on young people. Our cooperation will not be restricted to the product or branding levels, we hope to join forces to contribute to deeper further promotion and development of basketball sport. I have been blessed with an opportunity to make an impact on the game in the United States, and I look forward to now being active with the sport on a more global level. ”
LI-NING and SPORT 2000 to sponsor Austrian Basketball League
Li-Ning and sports retailer Sport 2000 have signed a sponsorship deal with Austria’s Admiral Basketball Bundesliga (ABL). During the ‘12-13 campaign, four of the league’s 11 teams will take the field in Li-Ning kits. In addition, players at league events, such as the All-Star-Days, as well as league officials and volunteers at ABL special events, such as the Supercup and the Chevrolet-Cup-Final-Four, will be provided with Li-Ning gear.
(In photo from left to right: Andreas Worenz, Chin Min Dragons St. Pölten; Karl Schweitzer, president ADMIRAL Basketball League; Dieter Schott, Business Development Manager LI-NING Austria / Germany; Holger Schwarting, Executive Director SPORT 2000 Austria; Lorenzo O’Neal, Raiffeisen Furstenfeld Panthers.)
The founder of Li Ning Company Ltd, Mr Li Ning, visited Helsinki
The founder of the Li Ning Company Ltd and a sports legend Mr Li Ning visited Helsinki during the European Athletic Championships. Li-Ning is an official partner of the event.
Mr Li Ning finds the European market potential for a Chinese brand: “ We will bring more choices to European customers. European market is a developed market. The brands here have been in this market for a long time. Consumers need more choices and something new. That is what we can provide. Our strategy is to provide value over consumers’ expectations”.
Li Ning Company has a long-term contract with the Finnish L-Fashion Group Ltd concerning European distribution of the Li-Ning brand. At the moment the European consumers can purchase Li-Ning from well-equipped sporting goods stores. “We delivered our first Li-Ning products to the market 3 months ago and I must say that outselling results has been excellent. The products of the first delivery were sold out in 2 weeks. Of course we have lots of work to do but it is obvious that Li-Ning is coming to Europe for sure.” tells Vesa Luhtanen, CEO, L-Fashion Group Ltd.
Li-Ning stars Yelena Isianbaeva and Andreas Thorkildsen represented the brand in the press conference in Helsinki.
Pro Basketball team Paris-Levallois
Li-Ning and Pro Basketball team Paris-Levallois have entered into a collaboration agreement. The team will wear Li-Ning clothing and footwear for the next seasons. Li-Ning-logo will be seen also in Pro Team Paris Levallois’ locations.